We’re excited to share the launch of the fall issue of Expo-at Magazine; our editorial take on trade shows, booth design, and the creative ideas shaping activations today.

What’s Inside
In this issue, you’ll find four feature articles that explore how brands are reimagining the expo experience:

• From Expo Halls to Outdoor Activations (Salud)
  How a 40×30 outdoor pop-up blended tasting stations, lounging, and food trucks to create a true destination.
• Crafting Spaces Like Spirits (Turtle Rock Whiskey)
  Whiskey’s craftsmanship and storytelling brought into the expo hall with wood textures, barrel cues, and warm, immersive design.
• Making Professional Presence Pop (Little Health Law)
  Proof that even professional service firms can stand out with smart, clean design and subtle attendee engagement.
• VR on the Expo Floor (OVRKill Technologies)
  How virtual reality is reshaping trade shows by turning booths into interactive, memorable experiences.

Plus, don’t miss our Top 5 Expo Giveaways That Actually Work, featuring practical swag that attendees actually use long after the show.

Why It Matters
Expo-at Magazine is more than a look at our portfolio—it’s a space to highlight the strategies, creativity, and trends redefining what a booth can be. Our goal is to inspire marketers, event teams, and business owners to think beyond banners and tables, and see trade shows as opportunities for brand storytelling.