Expo Tips
Notes From the Show Floor
Strategy, design thinking, and practical advice from the team that builds these booths every week.
Booth Strategy
Expo-At Magazine | Reimagining Trade Shows & Booth Design – September 2025
Jeff Becker · September 25, 2025
The fall issue of Expo-At Magazine — our editorial take on trade shows, booth design, and the creative ideas shaping activations today.
Booth Strategy
10 Common Trade Show Booth Mistakes (and How to Avoid Them)
Jeff Becker · August 1, 2025
Trade shows are expensive investments — every detail matters. Here are the 10 most common trade show booth mistakes and how to avoid them.
Small Booth Design
Small Booth, Big Impact: Design Strategies That Draw a Crowd
Jeff Becker · July 20, 2025
You don't need a massive trade show footprint to stand out. Small booths often perform just as well when they're thoughtfully designed.
Design Process
From Mockup to Show Floor: How 3D Booth Design Saves Time and Budget
Jeff Becker · June 20, 2025
Mockups are more than pretty visuals — they're practical tools that save time, prevent mistakes, and protect your budget.