January 19–22, 2027 — Las Vegas, NV
SHOT Show 2027 Exhibit Design A Floor Where People Pick Things Up
SHOT Show spreads across the Venetian Expo and Caesars Forum, and it is a buying show. Dealers, distributors and agency buyers come to handle product, ask specific questions and write orders.
Expo-At handles exhibit strategy, 3D design, production, shipping, installation, on-site service and dismantle for SHOT Show exhibitors.
Official show site
- Dates
- January 19–22, 2027
- City
- Las Vegas, NV
- Industry
- Outdoor, shooting sports & law enforcement
Built and Managed for SHOT Show
One team from first sketch through show-floor handoff
Strategy & 3D design
A show-specific layout built around your product, audience, footprint and sales process.
Production & graphics
Custom structures, rental systems, finishes, lighting and graphics managed as one build.
Freight & on-site execution
Shipping, labour coordination, installation, show support and dismantle at Venetian Expo + Caesars Forum.
Who you are actually talking to
The SHOT Show floor is dealers and retailers, distribution, law enforcement and military procurement, plus outdoor and shooting sports media. These are trade buyers, not consumers, and many of them have appointments.
Your exhibit has to do two jobs at once: bring in the dealer who has never heard of you, and give the buyer you already have somewhere serious to sit down.
On the Floor
What works on the SHOT Show floor
Product at hand height
Secure but reachable display. Anything behind glass at chest height reads as a museum case, and buyers walk on.
A real meeting position
Appointments happen inside your footprint. Seating, a table and some acoustic separation turn a conversation into an order.
Hospitality that fits the brand
Coffee, seating and a place to set a bag down keep buyers in your space longer than any screen will.
Identification from distance
Across two buildings and long halls, a tall brand element or overhead sign is how people who came to find you actually find you.
Footprint Guidance
What size makes sense at SHOT Show
10x20
Handle and talk
A display run along the aisle, one standing consultation point and lockable storage for product overnight.
20x30
Demo plus dealer meetings
Product handling at the front, a semi-private meeting area at the back and clear brand identification overhead where rigging is permitted.
40x40 and up
Hospitality environment
Zoned space: display, demo, hospitality and private meeting rooms, designed so the four functions do not interrupt one another.
Two buildings, one deadline set
SHOT Show runs in Las Vegas in January, immediately after the citywide CES rush, which keeps labour and drayage in high demand. Your building and hall assignment changes your dock, your install schedule and how far your staff walk each day.
Rules on product display, sampling, food and beverage differ between the Venetian Expo and Caesars Forum. We confirm what applies to your specific hall before production, then coordinate freight, install and dismantle.
- —Confirm which building and hall you are in before design sign-off
- —Plan secure, lockable overnight storage for product
- —Design the meeting area in, don't rent it late
- —Clear food, beverage and sampling plans with the venue
- —Book labour early — January in Las Vegas is the tightest market of the year
The Venue
Venetian Expo + Caesars Forum
Two connected Las Vegas facilities used together for large shows. Exhibiting here means designing for product handling, meetings and hospitality — and knowing which building you are in.
We can manage design, production, freight, installation, on-site support and dismantle for your SHOT Show exhibit in this facility.
See how we work at Venetian Expo & Caesars Forum
Exhibiting at SHOT Show? Let's design it now, not in December.
SHOT Show 2027 booth builder · Venetian Expo exhibit design · outdoor industry trade show booth